Jiang Kemp posted an update 2 months, 1 week ago
Regardless of whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, best of luck has to be well packaged. The type of packaging best suited with a product depends on a number of factors including price of the item, perceived value, size, fragility, life-span etc. Thus, there are a variety of materials that can be used to package a product or service for example paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
Exactly why do you may need Packaging? The most apparent need to package a product or service carefully, would be to prevent leakages whilst it moves through the factory floor to the retail shops and then for the customer’s house. However, this is simply not the only need to give attention to packaging. Packaging plays a vital role inside a customer’s selection process. What sort of method is packaged may be the first interaction many customers have with the product so because of this this plays a crucial role in making a first impression. A well packaged product speaks of focus on detail so helping build have confidence in a product.
Packaging is also important from a marketing perspective. This is because and the product itself may offer limited space for branding, a carton or sleeve allows an extremely larger space for branding thus making the company name more visible. With regards to wholesale packaging, cartons are generally left plain. However, it is still easy to brand the cartons by using printed carton tape.
How to Choose the proper Packaging Material? An unacceptable packaging can convey a customer over product. The first task to packing an item is to select the best material. There are many factors to be considered when selecting packaging materials. Such as:
Kind of Product- While dry groceries have to be packed so so as to be visible to customers yet shielded from natural elements; product visibility matters not when packing hardware items or machine parts. Some other product characteristics to keep in mind are sensitivity to light and moisture, shelf life and a reaction to many other materials.
Cost of the Product- The price of packaging an item needs to be in direct relation to the price tag on the product or service and should not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine must be packed in boxes with cushion packaging.
The way the items are being shipped- To some extent wholesale packaging also plays a part in determining the best material for retail packaging. For instance, in the event the products are destined to be packed inside a larger carton, puncture resistance is not an high priority. However, if the items are destined to be stacked over a pallet, this is a component that will need to be considered.
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